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Can narrative techniques inform the way data stories are crafted?. We think so, leading to a more emotional, engaging, and memorable approach to data visualization.

Embracing paper prototyping brings clarity, focus, faster collaboration, and a renewed sense of creativity—reminding us that great design often begins off-screen.

Used well, AI tools like chatGPT can boost creativity, clarity and emotional impact in data stories, though they still fall short on polished visuals and charts.

Durante décadas, indicadores económicos como el PIB han sido la principal medida del progreso de un país. ¿Pero realmente capturan cómo se sienten las personas respecto a sus vidas?