Blog

Can narrative techniques inform the way data stories are crafted?. We think so, leading to a more emotional, engaging, and memorable approach to data visualization.

Embracing paper prototyping brings clarity, focus, faster collaboration, and a renewed sense of creativity—reminding us that great design often begins off-screen.

Used well, AI tools like chatGPT can boost creativity, clarity and emotional impact in data stories, though they still fall short on polished visuals and charts.

For decades, economic indicators like GDP have been the primary measure of a country’s progress. But do they truly capture how people feel about their lives?